For BSH and Kraft Foods NewDimensions carried out the conception, organisation and implementation of the Tassimo hall opening in Slovenia.
In the modern fabric hall, where the products of Tassimo are produced with newest manufacturing methods, Executive Committees and Slovenian Ministers welcomed the 850 guests with regional specialties. The ceremony was accompanied by Slovenian artists, amongst others the Slovenian European championship in accordion playing.
Challenges were facing the Slovenian market under consideration of different cultural habits, while implementing the opening ceremony, under consideration to meet up to top European standards, with regional partners.
